However I firstly began to read the set
chapters beginning with the Media Studies book by Long, this reading gave me an
idea of how to begin to search for historiographies of companies. It discusses
how to go about researching and explains what limitations that we as scholars
have, when investigating and producing media history. I learnt from this
reading that researching historiographies, you begin to have a “broad
understanding of the issues we are working with.” (Long,2012: 451)
I then read another reading I was given
taken from Creeber, this reading discusses the historiography of the BBC and public
service broadcasting which again gave me a greater knowledge on how to research
into historiographies. This reading
looks further into the development of television and the stages that television
has processed through such as how television was before the War. An aspect that
I found interesting was when the reading discusses the Pilkington report that happened
in 1962 as this is mentioned briefly in my next reading about the ITV; this
report discusses the companies in detail.
I found a reading that explores into the
historiography of the ITV by Tony Currie which made me have a further
understanding on how to explore into researching the history of media
organisations myself. The aspect I found interesting in this reading was that
it was very similar to Creeber’s reading, as both reading discuss the history
of each other as the BBC was the competition of the ITV who are talked about in
Currie’s reading. This reading discusses how this competition was what
advantage and disadvantage of the ITV, as it mentions how ITV was more light
hearted and fun compared to the much more formal and educated television channel
that was the BBC.
In terms of my own academic research I would apply a qualitative methodology to create a historical analysis for a chosen media organisation. After beginning to have an understanding of the BBC and ITV, I would like to explore into the history of one one of these media organisations to understand the development and progress.
References:
Creeber, Glen (2003) The Origins of Public Service Broadcasting (British Television Before the War) in Michele Hilmes (ed.) (2003) The Television History Book. London: BFI. Pp.22-26
Currie, T,. (2000) A Concise History of British
Television 1930-2000 (online), 2000. Avaiable from: http://books.google.co.uk/books/about/A_concise_history_of_British_television.html?id=rgsbAQAAIAAJ&redir_esc=y
[online], 2000. [Accessed 01 February 2013].
Long, P and Wall, T (2012) ‘Media Histories’ IN Media Studies: Texts, Production, Context (2nd Edition), London: Pearson. pp 448 – 481
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